Wireless Car targets automobile as integral to connected society

The car has the potential to become more than just a means of transportation. Yet, at the end of 2011, only 2% of all vehicles are connected. So, Martin Rosell, MD at Wireless Car has set out his vision for achieving telematics mass-market penetration.

For the record, the industry knows it has the technology; it even has the vision. But until now, nobody has seriously developed a business case. Mr. Rosell believes, ‘There is no single killer application in the telematics industry, it’s the collection of all services’.

For the record, Wireless Car will be joining the keynote panel 'Solve the Telematics Monetization Equation' at the 10th Annual Consumer Telematics Show 2012 at Mandalay Bay, Las Vegas, NV, USA, (Jan 9).

Also at CTS 2012:
- Hear exclusive keynote announcements as OEMs reveal the pioneering technology and services that are set to shape the future of the industry.
- Discover how innovative models such as auto loyalty programs and the upsell of premium content will shape the telematics business case.
- Hear how traditional Telematics Service Providers have adapted to market demands to develop aftermarket telematics services. Hear how this shift in market dynamics will impact your solution.

Per its own website, though, WirelessCar is already an automotive telematics service provider. WirelessCar provides manufacturers of cars and commercial vehicles with complete and competitive telematics offers to end-customers anywhere in the world. Their customers share key resources, which means low and diminishing cost as well as rapid deployment in new markets by integrating their services from best-of-breed elements to allow their customers to compete at leading-edge level.

Here is a video that explains the telematics potential of the automobile.

In addition, here is the link to the audio version of the Rosell presentation: http://uk.telematicsupdate.com/fc_tele_evupdatelz//lz.aspx?p1=05267012S316&CC=&p=1&cID=0&cValue=1

From an end user standpoint, it always comes down to price, though. Fact is, a person may lease a Chevy Cruze for about $220 per month. Then add on all the other fees like OnStar, Sirius Radio, etc. Pointed question for the Telematics Show is this: How can telematics which needs volume bring the cost down? After all, that volume can only come from an industry that includes telematics and its services in the cost of the vehicle; in other words, without an additional or separate bill each month.

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About the Reporter: After 39 years in the auto industry as a design engineer, Frank Sherosky now trades stocks, futures and writes articles, books and ebooks like, "Perfecting Corporate Character," "Awaken Your Speculator Mind", and "Millennial World Order" via authorfrank.com. He may be contacted here by email: [email protected] and followed in Twitter under @Authorfranks

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